IABC - International Association of Business Communicators Be Heard

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IABC is the premier organization for communication, business and journalism students. We offer a variety of resources and opportunities for students who plan on entering the communication profession. Get insights from leaders in the profession, make valuable contacts, and supplement your academic education with practical training to get your career started.

Free Web Seminar: How to Build and Maintain Your Personal Brand

February 13th, 2012

How to Build and Maintain Your Personal Brand
7 March 2012 11 a.m.-12:00 p.m. Pacific Standard Time
presented by Heather R. Huhman

Standing out in today’s job market is tough, particularly as a new graduate. Building a strong personal brand — and regularly maintaining it — can be key to your job search and career success. Not only does a personal brand help you stand out among other job candidates, but it also helps to forge new relationships with others in your field, ultimately leading to new opportunities.

Register Now

Learning Objectives:

  • Establish the power of personal branding and why it’s important
  • Determine the best websites and social networks to leverage and why
  • Discover how to craft your own personal pitch
  • Determine your unique selling points and how to share those with others Read the rest of this entry »

Are You Unknowingly Being Manipulative?

November 16th, 2011

by Kent Anjo (IABC/ Toronto)

Manipulation. It’s a term that many of my friends outside of the communication field jokingly claim I’m being trained to do. Unfortunately, given how the history of the public relations profession is blemished with ample cases involving deception and dishonesty (arguably the main drivers behind manipulative practices), I don’t blame them. I’d probably be just as skeptical from the outside looking in. But I’m now on the inside looking out, and have thankfully learned how the communication profession has evolved and is now guided by codes of ethics meant to marginalize this and other forms of malpractice (the IABC code is one example). Thus manipulation is something best to avoid as a communicator, a toxin if you will that is poisonous to one’s own reputation. But as a budding practitioner not wanting to step on any landmines too early in the game, I wonder: can manipulation occur in the absence of motivation? Read the rest of this entry »

Are websites becoming passé?

November 8th, 2011

by Peggy O’Neal Elliott

IPhone and Droid, you’re making a real mess of things. Facebook and YouTube, you are equally guilty. After companies have spent millions and millions of dollars creating corporate and organizational websites, you, dear friends, are making those sites less relevant.

It’s not that social networks are replacing brand websites entirely; it’s that mobile applications of all sorts are threatening to change the way we access the Internet and interact with each other. And with the limitations of mobile applications, websites with loads of pizzazz ask too much of what smaller, handier devices can do.

The changeover is not quite complete, but the mobile Web and social media are “contending for a big piece of the ‘traffic pie’ and has reached exponential growth before we realized the magnitude of its footprint,” according to a Webtrends whitepaper published in March of this year.

Read the rest of this entry »

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