by Peggy O’Neal Elliott
IPhone and Droid, you’re making a real mess of things. Facebook and YouTube, you are equally guilty. After companies have spent millions and millions of dollars creating corporate and organizational websites, you, dear friends, are making those sites less relevant.
It’s not that social networks are replacing brand websites entirely; it’s that mobile applications of all sorts are threatening to change the way we access the Internet and interact with each other. And with the limitations of mobile applications, websites with loads of pizzazz ask too much of what smaller, handier devices can do.
The changeover is not quite complete, but the mobile Web and social media are “contending for a big piece of the ‘traffic pie’ and has reached exponential growth before we realized the magnitude of its footprint,” according to a Webtrends whitepaper published in March of this year.