IABC - International Association of Business Communicators Be Heard


IABC is the premier organization for communication, business and journalism students. We offer a variety of resources and opportunities for students who plan on entering the communication profession. Get insights from leaders in the profession, make valuable contacts, and supplement your academic education with practical training to get your career started.

Unsolicited career advice to PR students

March 26th, 2012

By Donna Papacosta

One side benefit of having been around the block a few times, as they say, is the opportunity to share some of my experience with students. When I attend IABC events, I usually encounter students and recent grads eager to

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speak with the more seasoned practitioners.

I consider myself a student, too, albeit one with a little more mileage than a recent grad. Here are a few things I’ve learned along the way:

  • A presence on social media platforms is a must if you want to distinguish yourself and attract potential employers. Think of a niche you can blog about, whether it’s fashion or cars. Read the rest of this entry »

Are websites becoming passé?

November 8th, 2011

by Peggy O’Neal Elliott

IPhone and Droid, you’re making a real mess of things. Facebook and YouTube, you are equally guilty. After companies have spent millions and millions of dollars creating corporate and organizational websites, you, dear friends, are making those sites less relevant.

It’s not that social networks are replacing brand websites entirely; it’s that mobile applications of all sorts are threatening to change the way we access the Internet and interact with each other. And with the limitations of mobile applications, websites with loads of pizzazz ask too much of what smaller, handier devices can do.

The changeover is not quite complete, but the mobile Web and social media are “contending for a big piece of the ‘traffic pie’ and has reached exponential growth before we realized the magnitude of its footprint,” according to a Webtrends whitepaper published in March of this year.

Read the rest of this entry »

Social Networks: The Newest Job Screen

October 17th, 2011

Are you managing your online presence? Reppler, an online start-up specializing in personal social network brand management recently released the following infograph developed from a survey of 300 hiring professionals. With over 90% of respondents saying they screen prospective employees through social networks, and 69% saying they have rejected candidates because of these screens, your social media presence can directly affect your chances of landing your dream  job.

Read the rest of this entry »

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