May 8th, 2012
by Donna Papacosta
I think I first heard the phrase “Keep it simple, stupid” from my mom. I should explain that she wasn’t calling me stupid; she was just passing along a few words of wisdom. At least that’s what I’d like to believe.
When repeating this truism today, I usually leave off the “stupid” part. At the same time, I often shake my head at the myriad examples of communicators whose writing is far from simple.
How many times do you read a paragraph, feel your eyes glaze over, and then start again from the top? How often do you begin to peruse a blog post, only to get lost halfway through?
I shouldn’t complain about overly long, dense writing. After all, people hire me to edit their verbose prose. So I won’t kvetch; instead I’ll pass along these tips: Read the rest of this entry »
November 16th, 2011
by Kent Anjo (IABC/ Toronto)
Manipulation. It’s a term that many of my friends outside of the communication field jokingly claim I’m being trained to do. Unfortunately, given how the history of the public relations profession is blemished with ample cases involving deception and dishonesty (arguably the main drivers behind manipulative practices), I don’t blame them. I’d probably be just as skeptical from the outside looking in. But I’m now on the inside looking out, and have thankfully learned how the communication profession has evolved and is now guided by codes of ethics meant to marginalize this and other forms of malpractice (the IABC code is one example). Thus manipulation is something best to avoid as a communicator, a toxin if you will that is poisonous to one’s own reputation. But as a budding practitioner not wanting to step on any landmines too early in the game, I wonder: can manipulation occur in the absence of motivation? Read the rest of this entry »
November 14th, 2011
by Torey Klucznik (@tklucznik), IABC Manager of Student Membership Marketing and Development
Email signatures are an essential way share contact information with the people you are communicating with online. Creating an effective signature that does not add unnecessary length or distract from the original message, and that represents your brand should not be overlooked as a key to keeping your professional reputation strong, especially in the age of mobile devices.
Although there are many opinions and ways to format your signature, the following tips will help you create a concise and simple signature for your communications. Comment below to share your thoughts on these tips and to add your own. See the 14 Dos and Don’ts after the jump: Read the rest of this entry »