January 7th, 2013
Interview conducted by Jenny Chan: @JPYChan This post originally appeared on the IABC/BC student newsletter.
We kick things off with Sandy Pell, who is the PR Manager at HootSuite. She has held that role for over a year and has seen the company grow exponentially in that time. Her background is in photography and marketing and still provides stock photography to major websites. Her insight is particularly valuable as the profile of HootSuite has seemingly exploded overnight and the PR challenges at the company are always evolving. Thanks Sandy!
What makes PR different than the other streams of communications, such as corporate communications or marketing?
PR is all about encouraging the sharing rather than selling of your story – helping to teach users how they can simplify their lives. I’ve found success in public relations by striking a perfect balance of being both 50% proactive, and 50% reactive to the needs of those stakeholders who matter most. It’s important for PR teams to make sure they have continued a 2-way flow of communication in a genuine, conversational format. This type of relationship, although similarly related to corporate communications or marketing teams, differs in that it’s all about true conversational engagement with contacts, trust, and your ability to tell a story that others can easily relate to.
At HootSuite, we’re always looking for new ways to revolutionize social communication on a global scale. Through various public relations initiatives, my team and I focus on driving initiatives built to educate today’s power user, small business, and large enterprise on the best practices for bringing social media into an organization. Each audience differs greatly from one another and it is PR’s challenge to meet the needs of each of these groups.
Businesses can no longer ignore that social media exists – it’s happening whether or not a company is listening. I see proactive companies driving PR initiatives to help guide these social media conversations in order to meet long term goals and strategies. Read the rest of this entry »
April 24th, 2012
by Darcy Eikenberg
Whether you’re looking for your first full-time job or just a short-term gig, there’s one thing you must learn to communicate about right now. It’s you.
Did you realize you’re now another communication project to add to your portfolio? If not, it’s time. But you don’t need a fancy website, ad budget or well-designed collateral to reach your goals for this campaign. You can go far just using these four simple (and free) tools. Read the rest of this entry »
April 10th, 2012
by Angee Linsey
If you’re like many students who are looking forward to a career in the communication or marketing fields, the more you are exposed to different paths within the field, the harder it is to decide exactly which direction you should take with your first post-college job.
Here are three lessons I learned early in my career that may help you find your way.
1. Try it On for Size
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April 3rd, 2012
by Cyrus Rivera
If a career in communication is in your future, you would do well to follow the advice of accomplished communication professionals Liz Guthridge (Connect Consulting), Virginia Stefan (ROI Communication), Kenneth Windsor (BrandAdvocat), and Mary Kuhn (AAA).
In IABC/San Francisco’s 7 March panel discussion on being an effective communication adviser , these professionals discussed Guthridge’s five A’s: Acumen, Awareness, Anticipation, Affability and Adaptability.
Leaders look to a number of different strategic advisers to help them solve their problems and get results that meet their goals and advance their strategies. With so many problems rooted in communication and so many communication choices out there, communication professionals have many opportunities now and in the future to provide strategic counsel. Read the rest of this entry »
March 7th, 2012
Student Connection editor Torey Klucznik spoke recently with John G. Clemons, IABC’s interim executive director, about his career path, his current position and his advice for those who are embarking on a career in communication.
Torey Klucznik: How long have you been in the communication profession?
John Clemons: More than 20 years.
TK: What made you decide to go into the communication field?
JC: My original career choice was to be a journalist. I fulfilled that goal by becoming a general assignment reporter for The Star-Ledger newspaper in New Jersey, then a magazine editor in Manhattan. I later turned to the communication profession and was able to use all the skills I learned in the two previous positions. It all fit together nicely and I have no regrets about the professional decisions I have made.
TK: What was the best job you’ve had?
JC: I have been asked this question before. Each position that I have held has had some elements of being “best,” but to more directly respond to your question, working at Marriott International was a wonderful experience. I enjoy the hospitality industry because it is constantly changing, and I was promoted to a vice president in less than three years. The upward movement happened because I really loved the work. Read the rest of this entry »