The newest CW Bulletin has been posted online with great articles on communication planning:
- The Strategic Communication Plan: An overview
- Ready, Set…Goal!
- Communication Planning: Measurement comes first and last
- Communication Planning Dos and Don’ts
- Strategic Communication Planning with a Corporate Editorial Calendar
“In today’s work environment, you’re creating and sending communications at an ever-increasing rate, through a growing number of channels. That’s why it’s even more critical that your organization have an effective communication plan from the outset—so that you make sure your efforts are having the impact you’re looking for. In this issue of CW Bulletin, our experts provide tips for writing and organizing a solid communication plan, including how to establish realistic goals and define what it is you want to measure.”