May 1st, 2012
by Alyssa Aalmo
The business card: a small, understated piece of paper that every professional has in their arsenal. At networking events, happy hours, and off-site meetings as well as during business and even personal travel, you should never be without it. Why is this 2 x 3.5 inches of paper so important? Aside from having a memorable personality, it is the only way people can follow up with you and, more important, keep in touch. An exchange of business cards presents an opportunity to expand your network, which can come in handy immediately or in the future for job advice or possibly a career change.
Many people get business cards when they enter a company, but anyone can have business cards made. If you are an intern, a freelancer or even between jobs, get cards that display your contact information and maybe your business interests, such as journalism or history. This could be the gateway to a new job. Read the rest of this entry »
April 24th, 2012
by Darcy Eikenberg
Whether you’re looking for your first full-time job or just a short-term gig, there’s one thing you must learn to communicate about right now. It’s you.
Did you realize you’re now another communication project to add to your portfolio? If not, it’s time. But you don’t need a fancy website, ad budget or well-designed collateral to reach your goals for this campaign. You can go far just using these four simple (and free) tools. Read the rest of this entry »
February 7th, 2012
by Kate Payne
As kids we are told that in order to succeed in life we need to get good grades at school. Now that I am about to enter into the communication industry, I have learned that good grades aren’t the only things you need to prepare for the workforce. These days, employers want to see what you can do outside the classroom; they want to know that you are a well-rounded individual who would be a valuable asset to any communication team.
Volunteering can provide you with invaluable experience that adds to your portfolio and gives you great practice in communicating in the “real” world. It also looks great on your resume. Although employers look at grades to see how competent you are at completing tasks, this is not the only aspect of your resume that they examine. Volunteering has become very important to employers as it shows that you are not only interested in honing and furthering your skills but that you also take an interest in the community. Adding to your portfolio with activities other than schoolwork, networking and using contacts from professional associations like IABC are also extremely important. Read the rest of this entry »
January 30th, 2012
By Alyssa Aalmo
Many factors are important when you’re applying for a job. Your résumé, letters of recommendation, samples of work from past communication projects—and tattoos. Yes, tattoos are a form of “personal branding,” but as up-and-coming communication professionals, we also need to be aware of how we “brand” ourselves, literally and figuratively.
According to a 2010 Pew Research Center Study titled Millennials: A Portrait of Generation Next, 38 percent of Millennials (ages 18–29) have at least one tattoo. What Millennials fail to remember, however, is that although they have the right to express their personal identity, the people hiring them are often from a different generation, for whom tattoos may not be as socially acceptable in the workplace. Read the rest of this entry »
January 9th, 2012
Watch our free web seminar:
“How to Create an A+ Resume” presented by Heather Huhman
After watching, let IABC help your resume stand out from the crowd! Students join IABC at 80% the cost of a professional membership with all the same benefits to your resume:
Join IABC and Be Heard! Contact firstname.lastname@example.org or call +1 415-544-4700 for more information.
How to Create an A+ Resume
There is more to creating an A+ resume than throwing your information on a page. A resume that rocks (an A+) is what it takes to give you the edge over the competition in the job market. When compiling your resume, you need to take into account the adaptability, reader-friendly format, as well as the way to lay out the information that is going to stand out most to your future boss.
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November 16th, 2011
by Kent Anjo (IABC/ Toronto)
Manipulation. It’s a term that many of my friends outside of the communication field jokingly claim I’m being trained to do. Unfortunately, given how the history of the public relations profession is blemished with ample cases involving deception and dishonesty (arguably the main drivers behind manipulative practices), I don’t blame them. I’d probably be just as skeptical from the outside looking in. But I’m now on the inside looking out, and have thankfully learned how the communication profession has evolved and is now guided by codes of ethics meant to marginalize this and other forms of malpractice (the IABC code is one example). Thus manipulation is something best to avoid as a communicator, a toxin if you will that is poisonous to one’s own reputation. But as a budding practitioner not wanting to step on any landmines too early in the game, I wonder: can manipulation occur in the absence of motivation? Read the rest of this entry »
November 14th, 2011
by Torey Klucznik (@tklucznik), IABC Manager of Student Membership Marketing and Development
Email signatures are an essential way share contact information with the people you are communicating with online. Creating an effective signature that does not add unnecessary length or distract from the original message, and that represents your brand should not be overlooked as a key to keeping your professional reputation strong, especially in the age of mobile devices.
Although there are many opinions and ways to format your signature, the following tips will help you create a concise and simple signature for your communications. Comment below to share your thoughts on these tips and to add your own. See the 14 Dos and Don’ts after the jump: Read the rest of this entry »