IABC - International Association of Business Communicators Be Heard


IABC is the premier organization for communication, business and journalism students. We offer a variety of resources and opportunities for students who plan on entering the communication profession. Get insights from leaders in the profession, make valuable contacts, and supplement your academic education with practical training to get your career started.

Find Your Bridge: The IABC Heritage Region Student Conference

September 21st, 2012

Find Your Bridge—It’s a metaphor for getting to the next step of your career and that’s the goal set by the IABC Heritage Region Student Conference, which takes place on Sunday 14 October at Point Park University in Pittsburgh.

Want to learn how communicators have made a difference?  Keynote speaker is John Trybus, the winner of the IABC Research Foundation’s 2012 Sharon Berztok Student Award.  As a researcher for Georgetown University’s Center for Social Impact Communication, he interviewed approximately 60 innovative communication leaders for The Social Strategist Project, and followed up with a survey of these communication innovators to distill their best practices.  Read the rest of this entry »

Keep It Simple

May 8th, 2012

by Donna Papacosta

I think I first heard the phrase “Keep it simple, stupid” from my mom. I should explain that she wasn’t calling me stupid; she was just passing along a few words of wisdom. At least that’s what I’d like to believe.

When repeating this truism today, I usually leave off the “stupid” part. At the same time, I often shake my head at the myriad examples of communicators whose writing is far from simple.

How many times do you read a paragraph, feel your eyes glaze over, and then start again from the top? How often do you begin to peruse a blog post, only to get lost halfway through?

I shouldn’t complain about overly long, dense writing. After all, people hire me to edit their verbose prose. So I won’t kvetch; instead I’ll pass along these tips: Read the rest of this entry »

The Power of the Business Card

May 1st, 2012

by Alyssa Aalmo

IABC business card

The business card: a small, understated piece of paper that every professional has in their arsenal. At networking events, happy hours, and off-site meetings as well as during business and even personal travel, you should never be without it. Why is this 2 x 3.5 inches of paper so important? Aside from having a memorable personality, it is the only way people can follow up with you and, more important, keep in touch.  An exchange of business cards presents an opportunity to expand your network, which can come in handy immediately or in the future for job advice or possibly a career change.

Many people get business cards when they enter a company, but anyone can have business cards made. If you are an intern, a freelancer or even between jobs, get cards that display your contact information and maybe your business interests, such as journalism or history. This could be the gateway to a new job. Read the rest of this entry »

4 Easy Tools for Communicating You

April 24th, 2012

by Darcy Eikenberg

Whether you’re looking for your first full-time job or just a short-term gig, there’s one thing you must learn to communicate about right now. It’s you.

Did you realize you’re now another communication project to add to your portfolio? If not, it’s time. But you don’t need a fancy website, ad budget or well-designed collateral to reach your goals for this campaign. You can go far just using these four simple (and free) tools. Read the rest of this entry »

Updated Chapter President Handbook

April 5th, 2012

Student President Handbook

Are you an IABC student chapter president? Be sure to check out the 2012 chapter president handbook for everything you need to know about IABC student chapters. This handbook will guide your chapter, provide relevant contact information, and contains best practices and important information on IABC programs and services to help make your chapter a success.

The handbook covers topics such as:

-IABC Background
-IABC Style and Brand Guidelines
-IABC Student Membership Benefits
-The IABC Student Chapter President
-Establishing Student Chapter Goals, Objectives and Plans
-Effective Delegation
-Chapter Administrative Requirements
-Creating a Team: Building a chapter leadership board
-Officer Orientation and Transitioning Your Board
-Guidelines to Conducting Business
-Membership Marketing
-Communicate with IABC Headquarters
-Useful Links

Liz Guthridge’s 5 A’s of Effective Communication Advisers

April 3rd, 2012

by Cyrus Rivera

If a career in communication is in your future, you would do well to follow the advice of accomplished communication professionals Liz Guthridge (Connect Consulting), Virginia Stefan (ROI Communication), Kenneth Windsor (BrandAdvocat), and Mary Kuhn (AAA).

In IABC/San Francisco’s 7 March panel discussion on being an effective communication adviser , these professionals discussed Guthridge’s five A’s: Acumen, Awareness, Anticipation, Affability and Adaptability.

Leaders look to a number of different strategic advisers to help them solve their problems and get results that meet their goals and advance their strategies. With so many problems rooted in communication and so many communication choices out there, communication professionals have many opportunities now and in the future to provide strategic counsel. Read the rest of this entry »

Unsolicited career advice to PR students

March 26th, 2012

By Donna Papacosta

One side benefit of having been around the block a few times, as they say, is the opportunity to share some of my experience with students. When I attend IABC events, I usually encounter students and recent grads eager to

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speak with the more seasoned practitioners.

I consider myself a student, too, albeit one with a little more mileage than a recent grad. Here are a few things I’ve learned along the way:

  • A presence on social media platforms is a must if you want to distinguish yourself and attract potential employers. Think of a niche you can blog about, whether it’s fashion or cars. Read the rest of this entry »

Free Web Seminar: How to Build and Maintain Your Personal Brand

February 13th, 2012

How to Build and Maintain Your Personal Brand
7 March 2012 11 a.m.-12:00 p.m. Pacific Standard Time
presented by Heather R. Huhman

Standing out in today’s job market is tough, particularly as a new graduate. Building a strong personal brand — and regularly maintaining it — can be key to your job search and career success. Not only does a personal brand help you stand out among other job candidates, but it also helps to forge new relationships with others in your field, ultimately leading to new opportunities.

Register Now

Learning Objectives:

  • Establish the power of personal branding and why it’s important
  • Determine the best websites and social networks to leverage and why
  • Discover how to craft your own personal pitch
  • Determine your unique selling points and how to share those with others Read the rest of this entry »

Connect Outside the Classroom

February 7th, 2012

by Kate Payne

As kids we are told that in order to succeed in life we need to get good grades at school. Now that I am about to enter into the communication industry, I have learned that good grades aren’t the only things you need to prepare for the workforce. These days, employers want to see what you can do outside the classroom; they want to know that you are a well-rounded individual who would be a valuable asset to any communication team.

Volunteering can provide you with invaluable experience that adds to your portfolio and gives you great practice in communicating in the “real” world. It also looks great on your resume. Although employers look at grades to see how competent you are at completing tasks, this is not the only aspect of your resume that they examine. Volunteering has become very important to employers as it shows that you are not only interested in honing and furthering your skills but that you also take an interest in the community. Adding to your portfolio with activities other than schoolwork, networking and using contacts from professional associations like IABC are also extremely important. Read the rest of this entry »

Will having tattoos prevent you from being hired?

January 30th, 2012

By Alyssa Aalmo

Many factors are important when you’re applying for a job. Your résumé, letters of recommendation, samples of work from past communication projects—and tattoos. Yes, tattoos are a form of “personal branding,” but as up-and-coming communication professionals, we also need to be aware of how we “brand” ourselves, literally and figuratively.

According to a 2010 Pew Research Center Study titled Millennials: A Portrait of Generation Next, 38 percent of Millennials (ages 18–29) have at least one tattoo. What Millennials fail to remember, however, is that although they have the right to express their personal identity, the people hiring them are often from a different generation, for whom tattoos may not be as socially acceptable in the workplace. Read the rest of this entry »

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