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IABC is the premier organization for communication, business and journalism students. We offer a variety of resources and opportunities for students who plan on entering the communication profession. Get insights from leaders in the profession, make valuable contacts, and supplement your academic education with practical training to get your career started.

Liz Guthridge’s 5 A’s of Effective Communication Advisers

April 3rd, 2012

by Cyrus Rivera

If a career in communication is in your future, you would do well to follow the advice of accomplished communication professionals Liz Guthridge (Connect Consulting), Virginia Stefan (ROI Communication), Kenneth Windsor (BrandAdvocat), and Mary Kuhn (AAA).

In IABC/San Francisco’s 7 March panel discussion on being an effective communication adviser , these professionals discussed Guthridge’s five A’s: Acumen, Awareness, Anticipation, Affability and Adaptability.

Leaders look to a number of different strategic advisers to help them solve their problems and get results that meet their goals and advance their strategies. With so many problems rooted in communication and so many communication choices out there, communication professionals have many opportunities now and in the future to provide strategic counsel. Read the rest of this entry »

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