April 24th, 2012
by Darcy Eikenberg
Whether you’re looking for your first full-time job or just a short-term gig, there’s one thing you must learn to communicate about right now. It’s you.
Did you realize you’re now another communication project to add to your portfolio? If not, it’s time. But you don’t need a fancy website, ad budget or well-designed collateral to reach your goals for this campaign. You can go far just using these four simple (and free) tools. Read the rest of this entry »
April 10th, 2012
by Angee Linsey
If you’re like many students who are looking forward to a career in the communication or marketing fields, the more you are exposed to different paths within the field, the harder it is to decide exactly which direction you should take with your first post-college job.
Here are three lessons I learned early in my career that may help you find your way.
1. Try it On for Size
Read the rest of this entry »
April 5th, 2012
Are you an IABC student chapter president? Be sure to check out the 2012 chapter president handbook for everything you need to know about IABC student chapters. This handbook will guide your chapter, provide relevant contact information, and contains best practices and important information on IABC programs and services to help make your chapter a success.
The handbook covers topics such as:
-IABC Style and Brand Guidelines
-IABC Student Membership Benefits
-The IABC Student Chapter President
-Establishing Student Chapter Goals, Objectives and Plans
-Chapter Administrative Requirements
-Creating a Team: Building a chapter leadership board
-Officer Orientation and Transitioning Your Board
-Guidelines to Conducting Business
-Communicate with IABC Headquarters
April 3rd, 2012
by Cyrus Rivera
If a career in communication is in your future, you would do well to follow the advice of accomplished communication professionals Liz Guthridge (Connect Consulting), Virginia Stefan (ROI Communication), Kenneth Windsor (BrandAdvocat), and Mary Kuhn (AAA).
In IABC/San Francisco’s 7 March panel discussion on being an effective communication adviser , these professionals discussed Guthridge’s five A’s: Acumen, Awareness, Anticipation, Affability and Adaptability.
Leaders look to a number of different strategic advisers to help them solve their problems and get results that meet their goals and advance their strategies. With so many problems rooted in communication and so many communication choices out there, communication professionals have many opportunities now and in the future to provide strategic counsel. Read the rest of this entry »
March 8th, 2012
The newest CW Bulletin has been posted online with great articles on communication planning:
“In today’s work environment, you’re creating and sending communications at an ever-increasing rate, through a growing number of channels. That’s why it’s even more critical that your organization have an effective communication plan from the outset—so that you make sure your efforts are having the impact you’re looking for. In this issue of CW Bulletin, our experts provide tips for writing and
organizing a solid communication plan, including how to establish realistic goals and define what it is you want to measure.”
March 7th, 2012
Student Connection editor Torey Klucznik spoke recently with John G. Clemons, IABC’s interim executive director, about his career path, his current position and his advice for those who are embarking on a career in communication.
Torey Klucznik: How long have you been in the communication profession?
John Clemons: More than 20 years.
TK: What made you decide to go into the communication field?
JC: My original career choice was to be a journalist. I fulfilled that goal by becoming a general assignment reporter for The Star-Ledger newspaper in New Jersey, then a magazine editor in Manhattan. I later turned to the communication profession and was able to use all the
skills I learned in the two previous positions. It all fit together nicely and I have no regrets about the professional decisions I have made.
TK: What was the best job you’ve had?
JC: I have been asked this question before. Each position that I have held has had some elements of being “best,” but to more directly respond to your question, working at Marriott International was a wonderful experience. I enjoy the hospitality industry because it is constantly changing, and I was promoted to a vice president in less than three years. The upward movement happened because I really loved the work. Read the rest of this entry »
February 17th, 2012
by Alyssa Aalmo
Megan Dean, Awards Chair, IABC/Phoenix
If you read Megan Dean’s twitter profile it displays “born communicator,” and with an 11 year career in internal and external communications behind her, she’s not kidding.
Megan is an employee communications consultant for APS, Arizona’s largest and longest-serving electricity utility serving more than 1.1 million customers in 11 of the state’s 15 counties. Not only does Megan provide communications services reaching an employee population of over 6,000, but she is also the vice president of the Copper Quill Awards program for the IABC/Phoenix. In addition to her full-time employment, she is also a full-time mother to her daughter, six and son, three.
Megan began working in communications before she even got the degree to match. Working for a small Arizona company in marketing communications while going to college for internet web development, she seemed to have accidentally found her calling. Megan changed majors from web development to business communications and received her bachelor’s degree from University of Phoenix. Read the rest of this entry »