IABC - International Association of Business Communicators Be Heard


Student Connection

The IABC Student Connection provides IABC student members with content and information that helps them prepare to enter the communication profession. We strive for the highest quality and diversity of information possible through a mixture of professional development/advice pieces, feature articles on current industry trends, interviews with top communication professionals, job searching tips and tools, and other resources and news of interest. Interested in contributing? Email studentservices@iabc.com.

Updated Chapter President Handbook

April 5th, 2012

Student President Handbook

Are you an IABC student chapter president? Be sure to check out the 2012 chapter president handbook for everything you need to know about IABC student chapters. This handbook will guide your chapter, provide relevant contact information, and contains best practices and important information on IABC programs and services to help make your chapter a success.

The handbook covers topics such as:

-IABC Background
-IABC Style and Brand Guidelines
-IABC Student Membership Benefits
-The IABC Student Chapter President
-Establishing Student Chapter Goals, Objectives and Plans
-Effective Delegation
-Chapter Administrative Requirements
-Creating a Team: Building a chapter leadership board
-Officer Orientation and Transitioning Your Board
-Guidelines to Conducting Business
-Membership Marketing
-Communicate with IABC Headquarters
-Useful Links

Liz Guthridge’s 5 A’s of Effective Communication Advisers

April 3rd, 2012

by Cyrus Rivera

If a career in communication is in your future, you would do well to follow the advice of accomplished communication professionals Liz Guthridge (Connect Consulting), Virginia Stefan (ROI Communication), Kenneth Windsor (BrandAdvocat), and Mary Kuhn (AAA).

In IABC/San Francisco’s 7 March panel discussion on being an effective communication adviser , these professionals discussed Guthridge’s five A’s: Acumen, Awareness, Anticipation, Affability and Adaptability.

Leaders look to a number of different strategic advisers to help them solve their problems and get results that meet their goals and advance their strategies. With so many problems rooted in communication and so many communication choices out there, communication professionals have many opportunities now and in the future to provide strategic counsel. Read the rest of this entry »

Check out these 20 free IABC web seminars

March 29th, 2012

Did you know IABC has an extensive archive of free and free for member web seminars? Check out some of these great learning opportunities and be sure to check out all the other web seminars available now.

Free archived web seminars

Employee engagement: The communicator’s role
presented by Steve Crescenzo, Crescenzo Communications
Recorded 28 March 2012

Mobile Marketing: An introduction to text message marketing
presented by Derek Johnson, Tatango
Recorded 25 January 2012

Crisis communication in the digital age
presented by Daniel Tisch, Argyle Communications
Recorded 16 December 2011

The Twitter triangle and digital donuts
presented by Marc Wright,  simply-communicate.com
Recorded 19 October 2011

Finding your voice: Writing for “New Media” 
presented by Steve Crescenzo, Crescenzo Communications
Recorded 5 October 2011 Read the rest of this entry »

Unsolicited career advice to PR students

March 26th, 2012

By Donna Papacosta

One side benefit of having been around the block a few times, as they say, is the opportunity to share some of my experience with students. When I attend IABC events, I usually encounter students and recent grads eager to speak with the more seasoned practitioners.

I consider myself a student, too, albeit one with a little more mileage than a recent grad. Here are a few things I’ve learned along the way:

  • A presence on social media platforms is a must if you want to distinguish yourself and attract potential employers. Think of a niche you can blog about, whether it’s fashion or cars. Read the rest of this entry »

CW Bulletin: Developing a Communication Plan

March 8th, 2012

The newest CW Bulletin has been posted online with great articles on communication planning:


“In today’s work environment, you’re creating and sending communications at an ever-increasing rate, through a growing number of channels. That’s why it’s even more critical that your organization have an effective communication plan from the outset—so that you make sure your efforts are having the impact you’re looking for. In this issue of CW Bulletin, our experts provide tips for writing and organizing a solid communication plan, including how to establish realistic goals and define what it is you want to measure.”

Career Spotlight: John G. Clemons, ABC, APR, IABC interim executive director

March 7th, 2012

Student Connection editor Torey Klucznik spoke recently with John G. Clemons, IABC’s interim executive director, about his career path, his current position and his advice for those who are embarking on a career in communication.

Torey Klucznik: How long have you been in the communication profession?

John Clemons: More than 20 years.

TK: What made you decide to go into the communication field?

JC: My original career choice was to be a journalist. I fulfilled that goal by becoming a general assignment reporter for The Star-Ledger newspaper in New Jersey, then a magazine editor in Manhattan. I later turned to the communication profession and was able to use all the skills I learned in the two previous positions. It all fit together nicely and I have no regrets about the professional decisions I have made.

TK: What was the best job you’ve had?

JC: I have been asked this question before. Each position that I have held has had some elements of being “best,” but to more directly respond to your question, working at Marriott International was a wonderful experience. I enjoy the hospitality industry because it is constantly changing, and I was promoted to a vice president in less than three years. The upward movement happened because I really loved the work. Read the rest of this entry »

Career Spotlight: Communications Consultant

February 17th, 2012

by Alyssa Aalmo

Megan Dean, Awards Chair, IABC/Phoenix

If you read Megan Dean’s twitter profile it displays “born communicator,” and with an 11 year career in internal and external communications behind her, she’s not kidding.

Megan is an employee communications consultant for APS, Arizona’s largest and longest-serving electricity utility serving more than 1.1 million customers in 11 of the state’s 15 counties. Not only does Megan provide communications services reaching an employee population of over 6,000, but she is also the vice president of the Copper Quill Awards program for the IABC/Phoenix. In addition to her full-time employment, she is also a full-time mother to her daughter, six and son, three.

Megan began working in communications before she even got the degree to match. Working for a small Arizona company in marketing communications while going to college for internet web development, she seemed to have accidentally found her calling. Megan changed majors from web development to business communications and received her bachelor’s degree from University of Phoenix. Read the rest of this entry »

Free Web Seminar: How to Build and Maintain Your Personal Brand

February 13th, 2012

How to Build and Maintain Your Personal Brand 
7 March 2012 11 a.m.-12:00 p.m. Pacific Standard Time
presented by Heather R. Huhman

Standing out in today’s job market is tough, particularly as a new graduate. Building a strong personal brand — and regularly maintaining it — can be key to your job search and career success. Not only does a personal brand help you stand out among other job candidates, but it also helps to forge new relationships with others in your field, ultimately leading to new opportunities.

Register Now

Learning Objectives:

  • Establish the power of personal branding and why it’s important
  • Determine the best websites and social networks to leverage and why
  • Discover how to craft your own personal pitch
  • Determine your unique selling points and how to share those with others Read the rest of this entry »

Connect Outside the Classroom

February 7th, 2012

by Kate Payne

As kids we are told that in order to succeed in life we need to get good grades at school. Now that I am about to enter into the communication industry, I have learned that good grades aren’t the only things you need to prepare for the workforce. These days, employers want to see what you can do outside the classroom; they want to know that you are a well-rounded individual who would be a valuable asset to any communication team.

Volunteering can provide you with invaluable experience that adds to your portfolio and gives you great practice in communicating in the “real” world. It also looks great on your resume. Although employers look at grades to see how competent you are at completing tasks, this is not the only aspect of your resume that they examine. Volunteering has become very important to employers as it shows that you are not only interested in honing and furthering your skills but that you also take an interest in the community. Adding to your portfolio with activities other than schoolwork, networking and using contacts from professional associations like IABC are also extremely important. Read the rest of this entry »

Will having tattoos prevent you from being hired?

January 30th, 2012

By Alyssa Aalmo

Many factors are important when you’re applying for a job. Your résumé, letters of recommendation, samples of work from past communication projects—and tattoos. Yes, tattoos are a form of “personal branding,” but as up-and-coming communication professionals, we also need to be aware of how we “brand” ourselves, literally and figuratively.

According to a 2010 Pew Research Center Study titled Millennials: A Portrait of Generation Next, 38 percent of Millennials (ages 18–29) have at least one tattoo. What Millennials fail to remember, however, is that although they have the right to express their personal identity, the people hiring them are often from a different generation, for whom tattoos may not be as socially acceptable in the workplace. Read the rest of this entry »

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